Privacy policy

This English translation is provided for convenience. In case of any discrepancy, the French version prevails.

Last updated: 14 August 2026

This Privacy Policy describes how DIFFÉRENT, a SAS (simplified joint-stock company) registered with the Paris Trade and Companies Register (RCS) under number 995 087 152, whose registered office is located at 39 rue Ramponeau, 75020 Paris, France (hereinafter "DIFFÉRENT", "we", "us" or "our"), collects, uses, retains and shares your personal data when you visit our website, make a purchase, create an account, sign up for our marketing communications or interact with our services.

DIFFÉRENT acts as data controller (responsable du traitement) of personal data for the processing operations it determines.

Our online store is operated using, among others, the Shopify platform.

1. PERSONAL DATA WE COLLECT

Depending on your use of our services, we may collect the following categories of data:

Identification and contact data

  • surname and first name;
  • postal address;
  • billing and delivery address;
  • email address;
  • telephone number.

Order and transaction data

  • products ordered;
  • amount and date of orders;
  • purchase history;
  • delivery information;
  • returns, exchanges, refunds and store credits;
  • order number;
  • interactions with our customer service.

Payment data

When you make a purchase, the information necessary to process the payment is processed by the relevant payment service providers.

Depending on the payment method used, certain transaction information may be communicated to us. We do not necessarily have access to all of your bank card data.

Customer account data

When you create or use a customer account, we may process in particular:

  • your login credentials;
  • your contact details;
  • your order history;
  • your preferences and settings associated with your account.

Communications

When you contact us, we may retain the information you send us and the content of our exchanges in order to handle your request and follow up on our relationship with you.

Technical and browsing data

When you use our website, certain information may be collected automatically, including:

  • IP address;
  • device type;
  • operating system;
  • browser;
  • pages viewed;
  • interactions with the website;
  • information relating to your session;
  • data derived from cookies or similar technologies, under the conditions provided for by the applicable regulations.

2. SOURCES OF DATA

We may collect your data:

  • directly from you when you place an order, create an account, fill in a form or contact us;
  • automatically when you browse our website;
  • from Shopify and our other technical service providers;
  • from our payment, delivery, analytics, marketing and advertising service providers;
  • from partners or platforms with which you interact, where the regulations and your privacy choices so permit.

3. WHY DO WE USE YOUR DATA?

We process your data for the following purposes.

Order management and performance of the contract

We use your data in order to:

  • process and prepare your orders;
  • manage payments;
  • arrange delivery;
  • manage returns, exchanges, refunds and store credits;
  • manage your customer account;
  • provide after-sales service.

Legal basis: performance of the contract or pre-contractual measures taken at your request.

Customer service

We use your data in order to respond to your questions, requests and complaints and to follow up on our relationship with you.

Depending on the nature of the request, the processing may be based on the performance of the contract or on our legitimate interest in providing effective customer service and monitoring our business.

Legal, accounting and tax obligations

Certain information must be retained in order to comply with our legal, accounting, tax or regulatory obligations.

Legal basis: compliance with a legal obligation.

Security and fraud prevention

We may process certain data in order to secure our website, our transactions and our systems, detect fraudulent or abusive behaviour and protect our rights and those of our customers.

Legal basis: our legitimate interest in ensuring the security of our services and preventing fraud, and, where applicable, compliance with our legal obligations.

4. MARKETING AND COMMERCIAL COMMUNICATIONS

We may use your email address to send you news, new arrivals, offers and commercial communications from DIFFÉRENT.

Where required by the regulations, these communications are sent on the basis of your consent.

In situations where the regulations so permit, we may also send our existing customers communications concerning products or services similar to those they have already purchased, provided that they are given the opportunity to object simply and free of charge.

You may unsubscribe at any time by using the unsubscribe link included in our communications or by contacting us at:

contact@differentofficiel.com

The withdrawal of your consent does not affect the lawfulness of processing carried out before its withdrawal.

We use, among others, Klaviyo for certain features relating to our communications and marketing.

5. COOKIES, AUDIENCE MEASUREMENT AND ADVERTISING

Our website may use cookies, pixels and similar technologies.

Some are necessary for the operation of the website and for the provision of the services you request.

Others may be used, subject to your choices and where your consent is required, to:

  • measure audience and understand how the website is used;
  • analyse the performance of our campaigns;
  • personalise certain experiences;
  • measure the effectiveness of our advertising;
  • offer advertising likely to match your interests;
  • carry out advertising retargeting.

We use, among others, depending on the features enabled on our website:

  • Meta Pixel (Facebook/Instagram);
  • TikTok Pixel;
  • Google Analytics;
  • Google Ads;
  • Klaviyo;
  • as well as Shopify technologies necessary for or associated with the operation of our store.

Where required by the regulations, cookies and technologies that are not strictly necessary are only placed or read after your consent has been obtained.

You may accept, refuse or change your cookie choices using the preference management tool available on our website.

Refusing non-essential cookies must not prevent the use of the essential features of our store.

6. CUSTOMER REVIEWS — JUDGE.ME

We use Judge.me for certain features relating to customer reviews.

In this context, certain data relating to your order and your contact details may be processed in order to enable, in particular, the collection, display or management of customer reviews and, where applicable, the sending of review requests.

The data processed depends on the Judge.me features actually used and their configuration.

7. SHOPIFY

Our online store uses the services of Shopify, which provides the technological infrastructure necessary for the operation of our website and the processing of certain operations.

In this context, Shopify may process certain personal data necessary for the provision, security and operation of its services.

For more information on how Shopify processes personal data, you may consult its documentation and privacy policy.

8. RECIPIENTS AND SERVICE PROVIDERS

To the extent necessary for the purposes described in this policy, your data may be disclosed to certain categories of recipients, including:

  • Shopify;
  • payment service providers;
  • carriers and logistics providers;
  • hosting and technical service providers;
  • customer service providers;
  • marketing and emailing service providers, including Klaviyo;
  • customer review providers, including Judge.me;
  • audience measurement and advertising providers, including Google, Meta and TikTok;
  • professional, accounting or legal advisers where necessary;
  • public administrations, authorities or courts where the law requires or authorises us to do so.

We only disclose your data to the extent necessary to achieve the relevant purposes and in accordance with the applicable regulations.

9. INTERNATIONAL DATA TRANSFERS

Some of our service providers may process personal data from countries located outside the European Economic Area.

Where such transfers are subject to the GDPR (RGPD), they must be governed by a mechanism recognised by the applicable regulations, such as an adequacy decision or, where necessary, appropriate safeguards such as the standard contractual clauses adopted by the European Commission.

You may contact us to obtain further information on the safeguards applicable to transfers concerning your data.

10. RETENTION PERIOD

We retain your personal data for a period not exceeding that necessary for the purposes for which it was collected, subject to the retention or limitation periods imposed or authorised by law.

The applicable period depends in particular on the nature of the data, the purpose of the processing, the existence of a contractual relationship with you and our legal obligations.

For example, certain accounting records and supporting documents must be retained for the periods imposed by the applicable legislation.

When the data is no longer necessary, it is deleted, anonymised or archived where required by the regulations.

11. SECURITY

We implement appropriate technical and organisational measures to protect personal data against loss, unauthorised access, disclosure, alteration or destruction.

As no data transmission or storage system can guarantee absolute security, we also invite you to take the necessary precautions to protect your login credentials and your devices.

12. YOUR RIGHTS

Under the conditions provided for by the applicable regulations, you may have the following rights:

  • right of access to your personal data;
  • right to rectification of inaccurate or incomplete data;
  • right to erasure in the situations provided for by the regulations;
  • right to restriction of processing;
  • right to object to certain processing based on our legitimate interest;
  • right to portability of certain data;
  • right to withdraw your consent at any time where the processing is based on your consent;
  • right to object at any time to the use of your data for direct marketing purposes.

To exercise your rights, contact us at:

contact@differentofficiel.com

We may need to ask you for additional information where necessary to verify your identity and process your request.

Exercising your rights is free of charge, subject to the exceptions provided for by the regulations.

You also have the right to lodge a complaint with the French Data Protection Authority (Commission nationale de l’informatique et des libertés – CNIL) if you consider that the processing of your personal data does not comply with the applicable regulations.

13. DATA RELATING TO MINORS

Our services are not specifically intended for children.

We do not seek to knowingly collect personal data concerning children in a manner contrary to the applicable regulations.

If you believe that a minor has provided us with personal data inappropriately, you may contact us at contact@differentofficiel.com.

14. THIRD-PARTY WEBSITES AND SERVICES

Our website may contain links to websites or services operated by third parties.

The processing of your data on these services is governed by the privacy policies of their operators. We recommend that you consult them before providing them with any personal information.

15. CHANGES TO THIS POLICY

We may amend this Privacy Policy in order to take into account, in particular, changes in our practices, our services or legal and regulatory requirements.

The last updated date shown at the top of this page will be amended accordingly.

Where required by the regulations, we will inform you of any material changes by appropriate means.

16. CONTACT US

For any question relating to this Privacy Policy or to exercise your rights:

DIFFÉRENT
SAS (simplified joint-stock company)
RCS Paris 995 087 152
39 rue Ramponeau
75020 Paris
France

Email: contact@differentofficiel.com